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Webflow & Visual Designer Marketing Focus
About the Role
Our client is seeking a talented full-stack visual designer who combines exceptional Webflow development skills with a strong understanding of direct-response marketing principles. The ideal candidate can create high-converting, visually stunning websites while maintaining clean, efficient code and an excellent user experience.
Key Responsibilities
Design and develop responsive, conversion-focused websites using Webflow, including custom HTML/CSS enhancements when needed.
Create compelling visual designs that align with direct-response marketing strategies.
Develop complete visual identities, including graphics, illustrations, icons, and other brand assets.
Apply UX/UI best practices to optimize user journeys and conversion rates.
Build and maintain design systems to ensure consistency across all digital touchpoints.
Collaborate closely with copywriters and media buyers to create cohesive, high-performing marketing campaigns.
Create landing pages, sales funnels, and campaign-specific websites that perform seamlessly across all devices.
Implement interactive elements and animations to enhance engagement.
Produce diverse visual assets beyond web layouts (infographics, social media graphics, email templates, presentations, etc.).
Ensure all designs are optimized for performance and accessibility.
Required Qualifications
3+ years of experience in web design with a strong portfolio showcasing Webflow projects.
Proven experience with direct-response marketing design.
Expert-level proficiency in Webflow (CMS, interactions, custom code integration).
Strong HTML, CSS, and basic JavaScript skills.
Proficiency in Figma and/or Adobe Creative Suite.
Deep understanding of UI/UX principles and conversion optimization.
Strong understanding of responsive design across desktop, tablet, and mobile.
Ability to create complete visual assets beyond web design.
Solid grasp of typography, color theory, and visual hierarchy.
Excellent communication and collaboration skills.
Nice to Have
Experience with marketing automation tools or CRM integrations.
Familiarity with analytics tools (Google Analytics, Hotjar, etc.).
Experience with e-commerce or payment gateway integrations.
Motion graphics or video editing skills.
Previous collaboration with media buyers or marketing teams.
Ideal Candidate Profile
This is a hybrid creative-marketer role for someone who understands that great design drives measurable business results. Youre comfortable discussing conversion metrics as well as visual aesthetics and know how to balance beauty with functionality. You thrive in collaborative environments and enjoy working with multidisciplinary marketing teams.
To Apply
Please submit your portfolio showcasing relevant Webflow projects, especially those with measurable marketing outcomes. Include case studies with metrics and examples that demonstrate your broader visual design capabilities.