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Aura is on a mission to create a safer internet. In a world where our lives are increasingly online, Aura 's category-defining suite of intelligent digital safety products help millions of customers protect themselves against digital threats, and that number is growing rapidly. This is an exciting phase at Aura , and our team of over 400 people worldwide is guided by a leadership slate that's successfully grown startups into multi-billion dollar organizations.
Come build with us!
We’re looking for a hands-on Partner Marketing Manager to help us build and scale our MSP partner ecosystem. This role blends field marketing (recruiting and enabling new partners) with channel marketing (activating partners and helping them drive revenue).
You’ll work closely with sales, partnerships, and product to:
Recruit new MSP partners
Onboard and enable partners quickly
Create simple, repeatable programs that help partners sell more effectively to MSPs and end customers
Key Responsibilities :
Partner Recruitment & Field Marketing
Plan and execute marketing programs to attract and recruit new MSP partners
Support partner recruitment through:
Industry events and conferences
Webinars, roadshows, and virtual events
Account-based marketing & targeted campaigns aligned with sales outreach
Customize messaging and campaigns for MSP audiences and verticals
Partner closely with sales to support partner pipeline growth
Partner Enablement
Develop and maintain partner-ready assets, including:
Messaging and positioning guides
Pitch decks and one-pagers
Email and campaign templates
Ensure partners understand who to sell to, how to sell, and why they win
Channel Marketing & Enablement
Build and manage co-marketing programs that help partners sell more:
Co-branded campaigns
Turnkey demand-gen kits
Partner sales enablement materials
Drive partner engagement and activation post-onboarding
Work with partners to launch campaigns and track adoption
Identify top-performing partners and help scale what’s working
Go-To-Market Collaboration
Collaborate with:
Sales on partner recruitment and deal support
Product and marketing on messaging and launches
Digital marketing on awareness, lead generation, and nurture campaigns
Serve as the voice of the partner in marketing decisions
Provide feedback loops to improve partner programs and assets
Measurement & Optimization
Track and report on partner marketing performance, including:
Partner recruitment pipeline Active vs. inactive partners Partner-sourced or partner-influenced revenue Use insights to improve enablement and campaigns over time
Qualifications:
Required:
4–8 years of experience in field marketing, channel marketing, or partner marketing
Background in managed services or managed security services
Proven ability to create and execute programs from scratch
Ability to work on multiple projects in a fast-paced, dynamic environment and adapt quickly to changing business needs.
Team player who collaborates effectively with cross-functional teams
Self-starter who’s comfortable operating in fast-moving environments
Nice to Have:
Experience building or scaling an MSP or reseller program
Experience selling to the MSP ecosystem
Familiarity with MDF or co-marketing programs
Experience working in Google Workspace
What Success Looks Like:
Increase the number of signed and onboarded MSP partners
Partners are confidently running campaigns and closing deals
Sales teams see marketing as a strong partner recruitment and enablement engine
Repeatable, scalable partner marketing programs are in place
Aura is committed to offering a generous package to support our employees in all aspects of their life in and out of work. Our packages offer competitive pay, generous health and wellness benefits, retirement savings plans, parental leave and much more! Pay range for this position is $105,000 - 115,000 but may vary depending on job-related knowledge, skills, experience and location.
Aura is proud to be an equal employment workplace. All qualified applicants will be considered for employment without regard to, and will not be discriminated against based on race, color, ancestry, national origin, religion, age, sex, gender, marital status, sexual orientation, gender identity, disability status, veteran status, or any protected category. Beyond equal employment opportunity, Aura is committed to being an inclusive community where all feel welcome.
Aura is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please let your Talent Acquisition Partner know.
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