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Meet Aperture
Aperture is a growth consultancy and advertising partner for ambitious apps, platforms and digital products.
We work across performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help companies scale. Our clients rely on us to identify the biggest growth opportunities, turn them into well-designed experiments and deliver measurable commercial impact.
Our job is to make growth happen.
The role
We’re looking for a Monetisation Manager with deep, hands-on experience growing subscription-based mobile apps.
You will lead monetisation strategy and experimentation across a portfolio of clients, working across onboarding, paywalls, pricing, plans, trials, offers, product gating, retention and cancellation.
You must have personally configured and run experiments in both RevenueCat and Adapty, understand how the platforms work in detail and be confident diagnosing problems when the data or implementation does not behave as expected.
You’ll combine commercial thinking, customer understanding, product analytics and rigorous experimentation to help clients increase revenue without sacrificing retention or long-term value.
Requirements
What you’ll own
Audit clients’ monetisation models, subscription infrastructure, funnels, analytics and experiment history, then build prioritised roadmaps.
Personally configure and manage products, entitlements, offerings, paywalls, placements, audiences, targeting and experiments in RevenueCat and Adapty.
Lead experimentation across pricing, plans, trials, offers, onboarding, paywalls, product gating, localisation, cancellation and web-to-app journeys.
Design rigorous tests with clear hypotheses, success metrics, guardrails, audiences, traffic allocation and decision criteria.
Analyse the full subscription funnel, from conversion and trial-to-paid through renewal, churn, revenue and LTV, identifying misleading results and meaningful differences between cohorts.
Reconcile data across RevenueCat, Adapty, the app stores, product analytics, attribution platforms and warehouse data, resolving tracking or implementation issues with technical teams.
Turn behavioural data, customer research and commercial insight into stronger propositions and experiments, working with design, product, engineering, analytics and CRM teams to launch and QA them.
Present clear recommendations and results to clients, documenting every experiment and contributing reusable learnings to Aperture OS.
What we’re looking for
Significant experience monetising consumer subscription apps across iOS and Android, with a proven impact on conversion, revenue or retention.
Deep, hands-on expertise in RevenueCat and Adapty, including personally configuring subscription products, paywalls and experiments.
Strong knowledge of App Store and Google Play subscriptions and rigorous A/B testing, from experiment design and sample size through to revenue maturity.
Excellent analytical and commercial judgement, including the ability to interpret funnel data, distinguish short-term conversion gains from genuine LTV growth and diagnose tracking issues.
Clear, confident client communication and a proactive approach to managing multiple workstreams, dependencies and blockers.
Particularly valuable experience
Superwall, Purchasely or similar monetisation platforms.
Product analytics tools such as Amplitude, Mixpanel, Firebase or PostHog, plus SQL or event-level analysis.
Web-to-app monetisation, localisation, cancellation flows and churn reduction.
Working across multiple clients in a consultancy or agency environment.
What success looks like
Within your first few months, you will have:
Established clear monetisation baselines and prioritised experimentation roadmaps for your clients.
Launched rigorous tests through RevenueCat and Adapty across pricing, paywalls, onboarding and retention.
Improved the reliability of monetisation data and the quality of experiment decisions.
Turned results into actionable recommendations and reusable learnings for clients and Aperture OS.
How we work
Client success is our success.
We take ownership of outcomes and raise blockers early.
We use evidence to make decisions and focus on measurable impact.
We communicate directly, thoughtfully and without ego.
We document what we learn so every experiment makes the next one smarter.
