Companies in this catalog do not charge applicants. Never send money to apply.
Category: Marketing
Location:
DIGITAL BRAND & GROWTH MANAGER
POSITION
ABOUT ACCESS OFFSHORING:
We specialise in providing Australian businesses with experience and qualified professionals based in the Philippines. Not only does our team of recruiters have extensive experience in sourcing and recruiting offshore talent, we also help Australian businesses implement best practice when it comes to building an offshore team.
ABOUT THE CLIENT:
Our Client operate multiple premium brands across hair, skin, makeup, and founder-led personal branding, with a strong focus on customer experience, digital innovation, brand building, and business growth.
Unlike traditional corporate businesses, our brands have been built from the ground up by a husband-and-wife team who are passionate about creating exceptional experiences, building strong communities, and doing things differently.
Today, their brands sit at the intersection of beauty, fashion, wellness, lifestyle, and modern luxury. They're building an ecosystem of brands designed for modern women who value quality, efficiency, style, self-investment, and meaningful experiences.
They believe premium doesn't need to feel corporate or pretentious. They value authenticity, creativity, innovation, exceptional customer experience, and genuine human connection. As they continue to grow, they're looking for a highly capable Digital Brand & Growth Manager to help strengthen and expand our digital ecosystem across multiple brands. This is a collaborative role where strategic thinking, creativity, initiative, and attention to detail are highly valued.
JOB SUMMARY:
The Digital Brand & Growth Manager will play a key role in shaping, managing, and growing the digital presence of multiple brands. This position combines digital marketing, brand management, content strategy, ecommerce management, customer journey optimisation, digital communication, and workflow development related to marketing and customer experience. The successful candidate will work closely with the founders and leadership team to contribute ideas, challenge thinking, identify opportunities, and help execute initiatives that drive brand awareness, engagement, customer retention, and business growth. This is not simply an execution role. We are looking for someone who can contribute strategically, take ownership, and become a valued part of the brand's growth journey.
KEY RESPONSIBILITIES:
Digital Marketing & Brand Strategy
Contribute to marketing strategy, campaign development, and growth initiatives
Identify opportunities to improve brand awareness, engagement, customer acquisition, and retention
Monitor digital performance and recommend improvements based on data and insights
Stay current with platform trends, digital marketing innovations, AI developments, and consumer behaviour
Assist in building a cohesive digital ecosystem across multiple brands
Contribute fresh ideas and recommendations that strengthen brand positioning and customer connection
Support growth initiatives across all brands with a focus on customer experience, conversion, and long-term brand value
Social Media & Content Strategy
Manage and maintain multiple Instagram and TikTok accounts
Develop and execute content calendars across all brands
Assist with content strategy, planning, copywriting, and campaign execution
Repurpose content across multiple platforms and formats
Contribute creative ideas that strengthen brand positioning and audience engagement
Maintain consistency of brand voice and messaging across all channels
Support founder-led personal brand content initiatives
Monitor trends, cultural shifts, and emerging opportunities relevant to our audience
Website & Ecommerce Management
Maintain and update Wix websites
Manage and optimise Shopify stores
Create and update landing pages, website content, and promotional campaigns
Monitor and improve customer journeys and conversion pathways
Ensure all digital assets remain current, functional, and aligned with brand standards
EDM, SMS & Customer Communications
Develop, create, schedule, and optimise EDM and SMS campaigns
Implement, manage, and optimise ManyChat automations and customer journeys
Build conversational marketing flows that improve engagement, lead generation, and customer experience
Assist with customer nurture sequences and retention initiatives
Support product launches, promotions, events, and seasonal campaigns
Ensure all customer communications reflect the premium positioning of our brands
Digital Systems, Automation & Workflow Optimisation
Build and improve workflows directly related to marketing, content production, customer communication, lead generation, ecommerce, reporting, and digital operations Identify opportunities for automation and efficiency improvements across digital platforms Assist in implementing systems that improve marketing execution and customer experience Create and maintain SOPs, documentation, and process guides relevant to digital marketing functions
Please note: This role focuses on digital marketing, brand development, customer communication, and digital workflows. It is not responsible for the day-to-day operational management of the salon, clinic, or team operations.
Brand Development & Customer Experience
Help shape and maintain premium brand standards across all digital touchpoints
Ensure consistency across Hair, Skin, Makeup, and Founder brands
Contribute ideas that strengthen customer connection, loyalty, and brand positioning
Support the development of campaigns that build community and long-term customer engagement
Assist in creating memorable customer experiences across all digital touchpoints
Help ensure every customer touchpoint reflects the quality and values of our brands
Requirements
SKILLS & QUALIFICATIONS:
Minimum 5 years' experience in digital marketing, brand management, ecommerce, or a similar role
Strong understanding of Instagram, TikTok, and social media growth strategies
Shopify management experience
Wix website management experience
EDM and SMS marketing experience
ManyChat experience
Experience using Meta Business Suite
Canva proficiency
CapCut or equivalent video editing experience
Strong Google Workspace skills
Experience using Slack and Trello
Advanced experience using AI tools such as ChatGPT, Claude, Gemini, or similar
Strong written and verbal English communication skills
Excellent organisational and time management skills
High attention to detail and commitment to quality
Ability to manage multiple projects simultaneously
Strong commercial awareness and customer-focused thinking
HIGHLY REGARDED
Experience working with premium, luxury, beauty, fashion, wellness, lifestyle, or service-based brands
Experience supporting founder-led or personal brands
