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Lead Thumbnail Designer

A Impact Media$42K – $72K per yearBrazil only

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LEAD THUMBNAIL DESIGNER | REMOTE

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ROLE:

As the Lead Thumbnail Designer at Knwn Local, you'll build and develop a team of 5-10+ thumbnail designers who create scroll-stopping visuals that drive channel growth for America's top real estate leaders. This is a player-coach leadership role where you'll spend 60-80% of your time managing, mentoring, and building systems, and 20-40% hands-on designing complex projects.

You'll own design quality standards, team development, and creative operations across the agency, partnering closely with Pod Managers, Creative Director, and leadership on strategic initiatives. Your success is measured not by how many thumbnails you design, but by how well your team performs, grows, and delivers results that drive client success.

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Lead Thumbnail Designer at A Impact Media · web2ua

Team Leadership & Development (50-70% of role)
Directly manage 5-8 thumbnail designers conducting weekly 1-on-1s focused on skill development and performance
Lead bi-weekly team design reviews with constructive feedback and best practice sharing
Build comprehensive onboarding programs and training materials for new designer hires
Create career development pathways with clear promotion criteria for design team members
Conduct performance reviews and manage accountability through the Clarify Instrument Coach Decide framework
Handle hiring (writing JDs, screening portfolios, conducting interviews, making offers)
Build 2-5+ year relationships with designers through proactive retention and engagement strategies
Conduct skip-level meetings with junior designers to assess team health and identify early warning signs
Creative Excellence & Standards (20-30% of role)
Design 15-30 high-impact thumbnails per month for VIP clients and complex projects
Own and evolve agency-wide creative quality standards, brand guidelines, and style guides
Establish QA processes that maintain 90%+ first-approval rate across all designers
Lead A/B testing strategy and performance analysis across the entire client portfolio
Serve as final creative approval for all thumbnails before client delivery
Drive creative innovation through monthly experimentation initiatives and "Good Flops"
Create and maintain design team's template library and asset management systems
Strategic Collaboration & Systems (10-20% of role)
Partner with Pod Managers on client strategy and creative direction for key accounts
Present creative strategy and performance insights in Monthly Client Strategy Calls with clients
Collaborate with executive leadership on agency-wide creative vision and initiatives
Build scalable workflows, capacity planning, and resource allocation systems
Create performance dashboards tracking team metrics (CTR, approval rates, turnaround times)
Document best practices, SOPs, and knowledge base for the design function
Contribute to quarterly planning, annual strategy summits, and company OKRs

Lead Thumbnail Designer

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To Apply:

ROLE:

Lead Thumbnail Designer

Apply now

To Apply:

ROLE:

Apply now:

RESPONSIBILITIES:

REQUIREMENTS:

Leadership & Design Experience

Technical & Strategic Skills

Communication & Cultural Leadership

RESULTS:

Team Performance

Quality & Impact

Strategic Leadership

COMPENSATION & GROWTH:

Salary & Benefits

Fully Remote

Potential to earn Monthly wellness allowance

Performance Metrics You'll Own

LOCATION:

WHO WE ARE:

MAKE SURE YOU'RE COMFORTABLE WITH:

TO APPLY:

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