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Senior Paid Digital Media Manager
As a Senior Paid Digital Media Manager at 321, you will lead the strategic development and hands-on execution of paid digital media campaigns across a diverse portfolio of clients, with specialized focus on insurance and business services industries including roofing, legal services, real estate, healthcare, and home services.
This role requires deep expertise in marketing dynamics including lead generation optimization, funnel conversion, seasonal campaign management (Annual Enrollment Periods, weather-related awareness campaigns), life and geographical event targeting, and navigating the extended consideration cycles typical of purchase decisions. You understand how to drive cost-effective acquisition while managing complex attribution models across multi-touch customer journeys, all streamlined through AI innovation and automations.
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You will advance full-funnel media strategy and execution—from awareness and consideration through retention—while integrating paid media with CRM automation and customer lifecycles. This role combines strategic knowledge with technical execution expertise, requiring proficiency across paid search, paid social, programmatic display, CTV, and deep understanding of how paid media fuels and integrates with marketing automation platforms.
As a senior member of the Digital team, you will pioneer innovative approaches to performance marketing in regulated industries, and serve as a strategic partner to clients seeking measurable business growth through data-driven digital advertising.
WHAT YOU'LL DO
Paid Digital Strategy
Lead the development and execution of comprehensive paid digital media strategies for clients across Google Ads, Meta, LinkedIn, YouTube, programmatic display, and emerging platforms
Design full-funnel media strategies that align with customer journeys Create media strategies for business services clients (roofing, legal, real estate, healthcare, home services) that drive lead generation, customer acquisition, and business growth Establish performance benchmarks, KPIs, and success metrics tailored to client-specific KPIs and business services objectives Assume responsibility for the paid digital philosophy and standard of campaign execution Stay current on platform updates, algorithm changes, privacy regulations (iOS updates, cookie deprecation), and advertising best practices, including in regulated industries Develop thought leadership around omni-channel, consumer-centric performance marketing
Campaign Execution & Platform Management
Execute hands-on campaign setup, optimization, and management across all major paid digital platforms:
Google Ads: Search, Display, Performance Max, YouTube, Local Services Ads
Create A/B testing frameworks for ad creative, audience segments, bidding strategies, and landing page elements
Manage campaign budgets, pacing, and bid strategies to achieve target KPIs while maximizing efficiency
Collaborate with Creative team on ad creative development, providing strategic direction on messaging, formats, and platform specifications
Full-Funnel Integration
Design integrated marketing strategies that connect paid media with CRM automation, email marketing, and customer lifecycle programs
Develop audience segmentation strategies that align paid media targeting with CRM workflows:
Abandonment retargeting and email nurture sequences
Renewal reminder campaigns
Cross-sell and upsell audience targeting
Win-back campaigns for lapsed
Referral program amplification
Create remarketing strategies across paid channels based on CRM data and customer lifecycle stages
Build custom audiences from CRM data for improved targeting and suppression strategies
Collaborate with CRM specialists to ensure seamless data flow between platforms and optimize customer journeys
Develop attribution models that account for multi-touch interactions across paid media and CRM touchpoints
Understand marketing automation platforms (HubSpot, High Level, Salesforce Marketing Cloud) and user journey mapping to create cohesive omni-channel experiences
Data Analysis, Reporting & Optimization
Oversee the development of robust, dynamic, and highly visual reports and dashboards to answer key business and media questions
Generate comprehensive performance reports with client-specific metrics:
Leverage data visualization tools to assist with data storytelling and optimization efforts
Continually test and optimize campaigns, platforms, channels, audiences, and creative in pursuit of delivering exceptional client results
Turn trends and data into compelling insights, strategies, and plans that drive meaningful and measured results
Conduct deep-dive analyses to understand campaign performance drivers and identify optimization opportunities
Present performance insights and strategic recommendations to clients and internal teams through clear, compelling narratives
Monitor competitive activity, industry benchmarks, and category best practices to maintain competitive positioning
Client Engagement
Assist in the production of paid digital proposals, pitches, RFPs, and media plans
Ensure client marketing objectives and initiatives are supported with data-driven paid digital strategies aligned to business goals
Interface with Client Success teams, project leads, and leadership to ensure media plans are executed per approved strategies
Ensure the development, execution, tracking, and reporting of media campaigns is on-time, on-budget, and on-goal
Liaise with clients on paid digital matters, serving as the subject matter expert for media strategy and performance optimization
Assist in client presentations on media strategy, campaign performance, and optimization recommendations
Participate in strategic planning sessions and quarterly business reviews
Identify growth opportunities within existing accounts through expanded channel mix, increased investment, or new campaign initiatives
Innovation & Continuous Learning
Be a self-starter and quick learner with a passion for delivering exceptional work on time and within scope
Discover and test new platforms, channels, tools, and emerging technologies to provide innovation to the agency and clients
Pioneer AI-powered media optimization tools, automation platforms, and bidding algorithms to improve campaign performance and efficiency
Stay current on privacy changes, platform updates, and digital advertising trends
Share knowledge and best practices across the agency to elevate overall digital marketing capabilities
REPORTING STRUCTURE
This position reports to the Director of Digital Marketing and collaborates closely with Client Success, Creative, Social Media, and CRM/MarTech teams.
COMPENSATION
$80,000 - $95,000 per year (negotiable based on experience ) 321 BENEFITS Health, dental, and vision insurance 401K after one year of employment 2 Weeks (80 Hrs) Paid Time Off [Additional 40Hrs at 3 Years] 3 Sick/Mental Health Days 8 Hours Volunteer Time Additional PTO at holiday and management discretion Paid parental leave Professional development opportunities Leadership training opportunities and career advancement pathways A collaborative, creative, and ambitious team environment 321 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.
Salary: $80,000-$90,000 Originally posted on Himalayas
